A fascinating deep dive into the world of Social First Brands that will change the way you view modern marketing.
Today’s most talked about brands and fastest-growing companies have one thing in common: They’ve learned how to connect to culture and online subcommunities in ways only their brand can.
Informed by nearly 15 years of marketing success, Tom Miner contends that the biggest opportunity in marketing today is to build a Social First brand.
Turn Your Socials Into a Superpower
In Social First Brands, Tom Miner shows how putting social media at the heart of your strategy isn’t just smart—it’s game-changing. Forget boring promos—this book dives into building real communities, creating loyal fans, and sparking authentic conversations that actually matter.
Packed with step-by-step tips and standout examples from brands like Crocs, Stanley, McDonald’s, and Liquid Death, it’s your go-to guide for turning your socials into a true brand superpower.
Build a social strategy that actually connects
Learn how to create a plan that helps your brand spark real, authentic relationships with your audience.
Craft a brand personality that sticks
Discover how to shape your brand’s voice and keep your content consistent, fresh, and unmistakably you.
See what winning looks like
Dive into real-world examples from brands that have nailed the “social first” approach—and are reaping the rewards.
A captivating read blending art and science sure to help you navigate the ever-changing world of social media. Read this page turner if you want to take your brand to new heights.
Whether you're a social media pro trying to prove ROI, or an exec asking for it, Social First Brands will make you reevaluate what you think you know about building a brand for social media.
About the Author
Tom Miner is a social media strategist who’s spent the last decade turning scrollers into superfans. From global brands and B2B tech to universities and nonprofits, he’s helped all kinds of organizations find their voice—and their audience—online.
As the former Head of Global Social Media at Crocs, Tom helped take the brand from fashion punchline to pop culture phenomenon. These days, he’s busy crafting bold strategies for clients around the world. Based in Denver, Tom brings sharp instincts, big energy (and even bigger ideas) to every feed he touches.
Gold Miner Media helps modern brands craft strategic social media content that builds community and creates word of mouth growth.